Friday, June 27, 2008

SEO Expert Solutions and Website Design and more!

Areas of Optimization - Google describes in their flash demonstration that there are 200 factors in their algorithm that are taken into account when ranking the order of specific website pages in the result listings for any given keyword search. It can be safely said that there are 100 factors generally understood all varying in importance. The ranking criteria that determines the optimization level of your web pages are fully analyzed revealing the areas of improvement. This may consist of a whole range of issues all with proper solutions which are outlined for you in order of magnitude to your rankings.

Site Quality Check, Search Engine Compliance and Validation- Performing a site quality check, testing for proper validation and determining exactly what the search engine spiders are seeing is an important first step to clean and optimize code for the search engines. Required corrections and opportunities to improve performance are employed. This will begin to allow the search engines to better index your pages and keyword content.

SEO Site Document Structure - Improve you navigational link structure for better indexing and spider-ability. The presence of image maps and other barriers will have workarounds applied so the search engines are able to read and index all your pages. The use of proper linking on your most important site pages will be created for optimal indexing and spider-ability.

Keyword Research and Discovery - In doing in-depth keyword research and discovery we will find the most popular, least competitive keyword phrases in your industry utilizing Wordtracker and other various keyword data across the web. Time tested strategies are used in finding these highly profitable 'hidden gems' that will make all the difference in your successful search engine optimization campaign.

Unique Metadata Optimization - This is where the bulk of the work comes in as we’ll map all your researched keywords to the proper web pages and hand edit the program code optimizing your targeted phrases throughout the title, description, keyword tag, body text and images for each individual page. A keyword set for each web page is developed to help each one pull it’s own weight in regards to achieving top rankings. All of your optimized pages and their keyword-rich content become easily accessible to the search engine robots when optimized correctly. This will help get your site ranked at the top of the search engines for your targeted business keywords for each individual page.

Local Search Optimization - Most of the major search engines populate their local searches with databases from familiar popular local providers. Having your site optimized for local searches and getting listed in the various directories, search engines and maps will have an immediate effect on your geo-targeted keyword rankings.

Advanced On-Page Optimization with 50-100 search factors analyzed and optimized - An in-depth analysis is performed for each individual web page and each page is given a corresponding SEO score. There are 200 factors in Google’s algorithm that are taken into account when ranking web pages in their organic listings. Ongoing trial and error and constant testing has shown there are specific SEO ranking factors that vary in importance from low to extremely important that need to be optimized to compete for the top rank. This is on-page factor optimization of the search engine ranking process helps build a solid foundation for off-site promotions.

Directory Submissions will be performed as your site and targeted keyword phrases will be manually submitted to over 100 of the Internet’s best search engine friendly web directories dramatically increasing your targeted link popularity. We do not perform automatic software submissions as this has been known to actually hurt your search engine rankings. Directories change often and are updated regularly. Having your website listed in 100 top directories related to your business will increase the overall authority and help make ranking less difficult. A submission verification report of all 100 directories will be completed and e-mailed to you as we follow up the verified placement.

Descriptive Site Map with keyword rich summaries and proper keyword link text is developed when necessary so that your entire website is able to be quickly and fully navigated by the visitor and the search engines. If necessary the utilization of an XML Sitemap specifically geared to Google and Yahoo can be developed with proper submission procedures undertaken to give you full control of the indexing of your web pages.

Link Popularity – Your link popularity is reviewed and analyzed for areas of improvement. The linking sites of your competitors are also reviewed to determine areas for new submission. In-depth analysis reports on all linking pages including selected competitors will be provided on a weekly/monthly basis.

Competitive Intelligence Research will be performed to analyze exactly what the top ranking competitor sites for your business related keywords are doing and then take the performance one step further and in the direction to continually out rank them on targeted keyword phrases.

Comprehensive Ranking and SEO Reporting – You will have provided to you various reports on your current state of search visibility and optimization level within the top five search engines: Google, Yahoo, MSN, AOL, and Ask… since they account for 90% of all web searches. These will be targeted for optimization and monthly/weekly keyword rankings reports.

Tweak Under Performing Areas - Ongoing changes are made to under-performing areas that effect specific keyword phrases for improved search rankings. A continual work effort to systematically optimize and re-optimize relevant web pages for targeted search terms as necessary running analysis reports on under achieving pages throughout the entire campaign.

Hassle-Free Modifications - We apply the optimized modifications and generally upload them via FTP but will work with you in the way you prefer with the option to receive the page modifications through email.

Visitor Analysis - Your web traffic data is analyzed so that we’re able to continue a proper strategy of acquiring targeted visitors that turn into sales. Your current statistical log can be utilized or a separate analytical tracking script can be added.

Article Development and Article Promotion - Create an additional stream of quality incoming links along with bursts of heavy targeted traffic by having your articles manually submitted to the most valued article directories across the web.

Press Release Syndication - Submit your press releases(s) throughout the world to targeted news, entertainment and information sources in radio, television, cable, newspaper and magazines focused on your industry and geographical location.

Social Media Promotion - The Social Media landscape has become a integral part of marketing online as businesses start to embrace blogging and are participating and advertising on all types of social networks. We will provide you the education and materials that will properly direct your staff on the strategic social media marketing concepts that are put in place to follow. A marketing blueprint or social process map (uniquely based on your business model) to guide on a step-by-step regular basis that will in turn generate bursts of interest, improved link popularity and high quality targeted traffic directly to your products and services.

SEO Copywriting Content Creation - Research related industry/category sites and write unique text content that fits with current web concept and/or repurpose current content or company information into additional site pages where necessary for top keyword rankings.

We stay fully abreast of the algorithmic shifts of the major search engines so that the top rankings we achieve for your site continue to prevail without any major drops. We avoid Google penalties by examining your site for obvious problems and then carefully implementing the proper optimization.

For a customized quotation on your individual site or on any of the above individual services just send us an SEO Inquiry giving us an idea what you're looking for in the comments area. We will personally respond to your request within 24 hours!

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