Friday, February 13, 2015

#SESLON: Mobile Is the Future, No Seriously, It Really Is, Says Google

At his SES London keynote, Google’s Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.


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A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.


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What Is Link-Building, and Why Does It Matter in 2015?

In 2015, if you want to grow your search presence, authority, and visibility, you need a link builder.


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Thursday, February 12, 2015

Local Business Conversion Optimization: 3 Ad Personalization Rules to Live By

Employ all three of these tools and you will have a local marketing personalization WMP –Weapon of Mass Personalization – on your hands.


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Link-Building Inspiration: Cookie Policy Information

Keeping track of the link profiles of inspirational website can provide a lot of link-building ideas. Here’s a great example.


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Wednesday, February 11, 2015

#SESLON: Consistency Is Key for Optimizing Marketing

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.


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#SESLON: Consistency Is Key for Optimizing Marketing

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.


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Facebook Can Now Track Online Searches Out of App

Update to privacy policy means social media can see your online searches.


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Panda Remediation and CMS Limitations – 5 Problems You Might Encounter

Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems.


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Panda Remediation and CMS Limitations – 5 Problems You Might Encounter

Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems.


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Are Your PPC Campaigns Tagged for Success?

Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…


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Are Your PPC Campaigns Tagged for Success?

Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…


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Tuesday, February 10, 2015

#SESLON: An IoT Mindset Will Make Marketing Smarter

Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers.


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#SESLON: An IoT Mindset Will Make Marketing Smarter

Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers.


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Google Knowledge Graph Injects Medical Symptoms Into Search

When users Google common illnesses, the company’s knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.


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7 Golden Rules of Link Building Revisited

Here are seven golden rules of link building from years past and a look at whether or not they’ve stood the test of time.


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7 Golden Rules of Link Building Revisited

Here are seven golden rules of link building from years past and a look at whether or not they’ve stood the test of time.


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The Ultimate Guide to PPC Call Tracking

Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.


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Monday, February 09, 2015

Google AdWords Upgrades URLs for Better Tracking

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.


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Google AdWords Upgrades URLs for Better Tracking

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.


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Right to be Forgotten Should Apply Only in Europe, Says Google

Wikipedia founder Jimmy Wales among those backing Google’s stance.


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The Myth of the Penguin “Penalty”

I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.


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Friday, February 06, 2015

Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.


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Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile

In the latest update to the Google Maps app is “Local Guides,” a feature that is similar to “Yelp Elite.”


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Google Continues to Urge Marketers to Be Mobile-Friendly

The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?


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10 Growth Hacks to Drive New Search Traffic From Your Content

Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.


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Thursday, February 05, 2015

Google Disabled 524M Bad Ads Last Year

Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine’s annual Bad Ads Report.


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The Role of Search and Social for Super Bowl XLIX Advertisers

The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.


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Will Apple Have Its Own Search Engine?

A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don’t think search is a natural fit for Apple.


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Will Apple Have Its Own Search Engine?

A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don’t think search is a natural fit for Apple.


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Does Bing Deserve More of Your Money?

This may just be the beginning of a conversation about search engine budget allocation.


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Does Bing Deserve More of Your Money?

This may just be the beginning of a conversation about search engine budget allocation.


The post Does Bing Deserve More of Your Money? appeared first on First Place Positioning.






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4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy

SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy.


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Snapchat Discover Signals Future SEO Changes

Will Snapchat’s new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?


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How to Make the Most Out of an International SEO Campaign

International SEO is worth the investment in time, money, and intellectual resources if it improves a business’ global reach, expands their customer base, and offers them long-term stability in a global market.


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How to Make the Most Out of an International SEO Campaign

International SEO is worth the investment in time, money, and intellectual resources if it improves a business’ global reach, expands their customer base, and offers them long-term stability in a global market.


The post How to Make the Most Out of an International SEO Campaign appeared first on First Place Positioning.






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