Friday, March 06, 2015

Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy

Here are five good reasons why you should migrate to AdWords’ new Call-Only Ads as part of your PPC strategy.


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What’s Newsworthy About Your Client?

It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?


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Thursday, March 05, 2015

Bing Enhances Microsoft Office’s Search Function

In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine.


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Google Reveals Android App for On-the-Go Campaign Management

Google launches an AdWords app for Android that is now available in the Play store.


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Converged Media Requires Converged Metrics

A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.


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Wednesday, March 04, 2015

Link Competition Analysis SEO Spyglass

The below video shows just one of the ways we do competition analysis. Not a full tutorial but enough to give you insight on what it takes, how it is not real easy, and how you can gain and overtake your competition with doing proper link competitive intelligence and acquiring the most relevant links.



If you want us to help, contact gregg@firstplacepositioning.com to get more details on what we will do for you to start dominating your keyword rankings.


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Building Link Bait for Real Link Opportunities

Watch the below video to see the process of building links through quality content.



This shows over 480 potential sites to submit quality content to, a variety of sites that can garner a number of high-quality links from one piece of quality content.


This seemingly has been an approved process (more or less) from Google Webmaster Trends Analyst John Mueller who was asked, “Is link building, in any way, good?” His answer:


“In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your website are easy to copy and paste. All of those things make it a little bit easier.


We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your website that actually helps.”


By specifically mentioning the importance of making sure your content is easy to link to, it appears Google is encouraging link baiting; offering great content that other sites link to not because you submit your content or ask them to link to it, but because they want to link to it. Link baiting is great because not only does it drive more visitors to your site, but others are doing free work for you.


Link baiting doesn’t necessarily have to be articles either. Think of the items you link to on your site and social media profiles. Link baiting content can include:



  • *Infographics

  • *Videos

  • *Lists (Top 5 or Top 10 etc.)

  • *Help Guides

  • *Interviews

  • *Contest and Giveaways

  • *Humor/Cartoons


Contact gregg@firstplacepositioning.com to get more insight to dominating your keyword rankings through PROPER link building.


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ypSearch Marketplace Brings Programmatic Local

A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP’s broad local user base.


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Use Search and Social Media to Monitor TV Advertising

Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.


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Google Confirms Intentions for Mobile Search – What Now?

There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.


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Tuesday, March 03, 2015

Enterprise SEO: An Interview With Eric Enge, Stone Temple Consulting

This Q&A by SEW’s sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.


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App Indexing – The New SEO Generation

Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.


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Busted SEO Campaign? Fix It With 3 Easy Checks!

Here’s a simple checklist to review campaigns and find roadblocks that might be impeding success in your SEO campaign.


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