Add New SEO Optimized Web Pages- Keyword Research and Discovery- Unique Metadata Optimization- Advanced On-Page Optimization- Geographic Search Optimization- Directory Submissions- Link Popularity- Article Writing & Promotion- Social Media Promotion- SEO Copywriting Content Creation- SEO Blog Creation- Comprehensive Reporting- News Releases- Usability and Conversions-- Expect- A 30-800% increase in unique visitors- A 30% increase in conversions of your current and new visitors
Here are five good reasons why you should migrate to AdWords’ new Call-Only Ads as part of your PPC strategy.
The post Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy appeared first on First Place Positioning.
Labels: SEO Tips
It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?
The post What’s Newsworthy About Your Client? appeared first on First Place Positioning.
Labels: SEO Tips
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine.
The post Bing Enhances Microsoft Office’s Search Function appeared first on First Place Positioning.
Labels: SEO Tips
Google launches an AdWords app for Android that is now available in the Play store.
The post Google Reveals Android App for On-the-Go Campaign Management appeared first on First Place Positioning.
Labels: SEO Tips
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.
The post Converged Media Requires Converged Metrics appeared first on First Place Positioning.
Labels: SEO Tips
The below video shows just one of the ways we do competition analysis. Not a full tutorial but enough to give you insight on what it takes, how it is not real easy, and how you can gain and overtake your competition with doing proper link competitive intelligence and acquiring the most relevant links.
If you want us to help, contact gregg@firstplacepositioning.com to get more details on what we will do for you to start dominating your keyword rankings.
The post Link Competition Analysis SEO Spyglass appeared first on First Place Positioning.
Labels: Algorithm, Anchor Text, Google, Inbound Links, Link Building, Link Competition, Link Popularity, philadelphia seo, search engine optimization, SEO, SEO Spyglass, Top Rankings, Web Optimization
This shows over 480 potential sites to submit quality content to, a variety of sites that can garner a number of high-quality links from one piece of quality content.
This seemingly has been an approved process (more or less) from Google Webmaster Trends Analyst John Mueller who was asked, “Is link building, in any way, good?” His answer:
“In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your website are easy to copy and paste. All of those things make it a little bit easier.
We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your website that actually helps.”
By specifically mentioning the importance of making sure your content is easy to link to, it appears Google is encouraging link baiting; offering great content that other sites link to not because you submit your content or ask them to link to it, but because they want to link to it. Link baiting is great because not only does it drive more visitors to your site, but others are doing free work for you.
Link baiting doesn’t necessarily have to be articles either. Think of the items you link to on your site and social media profiles. Link baiting content can include:
Contact gregg@firstplacepositioning.com to get more insight to dominating your keyword rankings through PROPER link building.
The post Building Link Bait for Real Link Opportunities appeared first on First Place Positioning.
Labels: Algorithm, Anchor Text, Link Building, Link Popularity, Natural SEO, philadelphia seo, search engine optimization, Social Media Marketing, Social Signals
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP’s broad local user base.
The post ypSearch Marketplace Brings Programmatic Local appeared first on First Place Positioning.
Labels: SEO Tips
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
The post Use Search and Social Media to Monitor TV Advertising appeared first on First Place Positioning.
Labels: SEO Tips
There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.
The post Google Confirms Intentions for Mobile Search – What Now? appeared first on First Place Positioning.
Labels: SEO Tips
This Q&A by SEW’s sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.
The post Enterprise SEO: An Interview With Eric Enge, Stone Temple Consulting appeared first on First Place Positioning.
Labels: SEO Tips
Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.
The post App Indexing – The New SEO Generation appeared first on First Place Positioning.
Labels: SEO Tips
Here’s a simple checklist to review campaigns and find roadblocks that might be impeding success in your SEO campaign.
The post Busted SEO Campaign? Fix It With 3 Easy Checks! appeared first on First Place Positioning.
Labels: SEO Tips
At his SES London keynote, Google’s Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.
The post #SESLON: Mobile Is the Future, No Seriously, It Really Is, Says Google appeared first on First Place Positioning.
Labels: SEO Tips
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.
The post A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results appeared first on First Place Positioning.
Labels: SEO Tips
In 2015, if you want to grow your search presence, authority, and visibility, you need a link builder.
The post What Is Link-Building, and Why Does It Matter in 2015? appeared first on First Place Positioning.
Labels: SEO Tips
Employ all three of these tools and you will have a local marketing personalization WMP –Weapon of Mass Personalization – on your hands.
The post Local Business Conversion Optimization: 3 Ad Personalization Rules to Live By appeared first on First Place Positioning.
Labels: SEO Tips
Keeping track of the link profiles of inspirational website can provide a lot of link-building ideas. Here’s a great example.
The post Link-Building Inspiration: Cookie Policy Information appeared first on First Place Positioning.
Labels: SEO Tips
Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.
The post #SESLON: Consistency Is Key for Optimizing Marketing appeared first on First Place Positioning.
Labels: SEO Tips
Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.
The post #SESLON: Consistency Is Key for Optimizing Marketing appeared first on First Place Positioning.
Labels: SEO Tips
Update to privacy policy means social media can see your online searches.
The post Facebook Can Now Track Online Searches Out of App appeared first on First Place Positioning.
Labels: SEO Tips
Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems.
The post Panda Remediation and CMS Limitations – 5 Problems You Might Encounter appeared first on First Place Positioning.
Labels: SEO Tips
Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems.
The post Panda Remediation and CMS Limitations – 5 Problems You Might Encounter appeared first on First Place Positioning.
Labels: SEO Tips
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…
The post Are Your PPC Campaigns Tagged for Success? appeared first on First Place Positioning.
Labels: SEO Tips
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…
The post Are Your PPC Campaigns Tagged for Success? appeared first on First Place Positioning.
Labels: SEO Tips
